| e world of public speaking, competition can be | | | | arenas, do not indicate it on your materials if you |
| fierce. You have to be on your toes and stand | | | | are breaking into a different fields. |
| out from the sea of speakers to get the | | | | For instance, you have been an avid speaker in |
| bookings. There are instances that you and other | | | | corporate events and you’d like to break |
| speakers will battle it out to get that precious | | | | into college speaking. It might be a good idea not |
| spot in a speaking event. | | | | to stress your exploits in the corporate field when |
| At times, you have to ignore your competition | | | | presenting your self to college buyers. It will |
| and put your focus back on the buyer. You have | | | | appear irrelevant. Worse, you won’t be |
| to understand that the buyer is the one making | | | | perceived as the specialist they would like you to |
| the ultimate decision whether to hire you or not. | | | | be. You’ll become a distant option behind |
| The main goal is to get the speech and the way | | | | college and youth specialists. |
| to do this is to make your speech the best | | | | Package your services and tailor your topics or |
| option. | | | | speeches suitable to the chosen field. |
| If you are able to present your professional | | | | In reality, speeches and topics can be universal. It |
| service as the best choice, you will not only get | | | | all depends on how you present it. Motivation, for |
| the booking, you can also set a higher fee. The | | | | example, applies to all; the concept is collective. |
| best way to negotiate with buyers is to emerge | | | | Corporate or college, the principle still holds true. |
| as an authority or a specialist in the field. This | | | | So, you just have to tune it up based on the |
| always attracts the buyers the price usually | | | | niche. |
| comes second. | | | | If you have a generic speech about motivation, |
| How to present yourself as a speaker? This is | | | | make it “Motivation for College |
| the perfect question and the answer will lead to a | | | | Students” when trying to get bookings |
| favorable negotiation at least on your part. | | | | from the college field. Or you can package it as |
| However, you should aim for a win-win situation | | | | “Motivation for Corporate |
| where the buyer and the audience will also get | | | | Success” when you want corporate |
| what they bargained for. | | | | buyers. |
| Have promotional materials aimed exclusively and | | | | Flaunt relevant endorsements and testimonials. |
| directly to your chosen niche. | | | | If you have successful talks in different venues |
| As a business person in the speaking industry, | | | | that are in the same field, flaunt it and be proud |
| you are probably using marketing materials to | | | | of it. It shows that you are able to deliver great |
| boost your sales as a professional speaker. | | | | service and provide excellent results. A testimonial |
| Whether it is a brochure, leaflet, audio or video | | | | from an esteemed academe is a great draw. |
| resources, posters, or calling cards, make sure | | | | You can substantiate your expertise through |
| that you are conveying a message that your | | | | books you have authored or show videos that |
| expertise and knowledge is aimed directly to the | | | | exhibit your skills in providing your services in a |
| requirements of your chosen niche. | | | | similar industry. |
| Even if you have extensive experience in other | | | | |