| The coolest new drinking game to come out of | | | | Although nothing has been traced back to |
| college life is called "icing." It consists of the "icer" | | | | Smirnoff and the origin of Icing, it seems more |
| purchasing a Smirnoff Ice and presenting it to the | | | | than possible that they have created the greatest |
| "icee" in a funny/surprising/interesting way. The | | | | under ground branding strategy of all time. It's |
| "icee" then needs to get down on one knee and | | | | just a little too good too be true that only one |
| chug the Smirnoff Ice while everyone in their | | | | year after the ready mix alcoholic drink market |
| immediate proximity chants "you got iced." | | | | took a big hit, it has risen to extreme popularity |
| Since becoming aware of Icing a few weeks ago | | | | again. I also find it curious that this game has gone |
| I have begun to notice that it is incredibly hard to | | | | from a group of college kids to a mainstream |
| find Smirnoff Ice anywhere. Bar tenders can't sell | | | | phenomenon in only a few months. It certainly |
| it fast enough and gas station just flat out don't | | | | seems corporate backing is behind the growth of |
| have it. I have also witnessed Icings in every | | | | this fad. I admit, Icing is probably just a perfect |
| public setting from a college graduation party to a | | | | storm of factors that all came into play at once |
| professional baseball game. It has become such a | | | | and Smirnoff is innocently reaping the benefits. It's |
| mainstream phenomenon it was covered in the | | | | more fun to think of this as an ingenious guerrilla |
| NY Post Article "Iced Iced Baby." | | | | marketing campaign though. |