| Profile of the week: The Beverage Director | | | | of information to make the sound decisions the |
| Beverage Manager | | | | company needs to stay in line with their profit |
| Does your hotel, high volume restaurant, nightclub | | | | goals. |
| or country club have a beverage director or | | | | A beverage director will normally report to the |
| beverage manager? If the answer is yes, do they | | | | director of operations or chief financial officer of |
| know what their job description is? | | | | the establishment. The prior experience a |
| The beverage director/manager is put in place to | | | | beverage manager has is typically experience in |
| oversee the entire beverage operation. As a | | | | the industry. At some point in their careers, they |
| member of the management team, they are in | | | | have worked as bartenders, servers or even |
| charge of hiring all beverage related personnel, | | | | been responsible for the actual inventory taking of |
| negotiating and purchasing all of the beverages | | | | a hospitality establishment. A management |
| and beverage equipment needed by the business, | | | | background or experience is a great asset as |
| creating and maintaining the standards in regards | | | | they will have to position themselves between the |
| to the beverage operation. | | | | beverage staff (waitresses, liquor runners' |
| Another key area is establishing proper inventory | | | | bartenders...) and upper management. They must |
| levels and the controls required to keep the | | | | be able to take or report certain delicate |
| company's profit objectives in line. In most cases, | | | | situations which may arise with the beverage |
| the modern beverage director/manager will work | | | | personnel with the ultimate goal of keeping the |
| with the technology the industry has now come | | | | liquor, beer and wine pour cost percentages in line |
| to embrace. Liquor, beer and wine inventory | | | | with the budgets created by the management |
| software programs help the collection and analysis | | | | team. |