Real Estate Marketing Strategies - How You Can Survive and Thrive This Holiday Season!

Do you go through the same slump every year?doing that temporarily to get her through the
It begins somewhere in November. Your businessslump. "Oh, I can't possibility do that, because
slacks and you realize that your income is goingeveryone in my town would see me and think I
to come way down at the very time when youwas a failure in real estate." When I suggested
want to be spending and buying. You get sad andthat she find work out of her immediate vicinity
then you get scared and before you know it,she remembered she had some restaurant
you're in a full blown depression. Somehow theconnections in a nearby city.
thought, "Desperation doesn't sell" finds a way intoTransforming fear into action:
your already crowded brain. How can you turnHer mood lightened and the worried expression
this around, or better yet, nip it in the bud? Herechanged to a smile. " Yeah maybe I can do that
is a way to survive, even thrive this Holidaybut how do I keep from feeling like I've failed at
Season:my major career?" So I asked her, "How many
Think outside the box:actors and actresses do you think waited tables in
Here's an example:Hollywood before becoming famous?" We put our
It's Tuesday afternoon and I'm giving a coachingheads together and figured more than 80%.
session to one of my clients, Sandy. I ask herSo I said, "What if they looked at their waiter or
how she is doing and she admits to not only beingwaitress job and labeled themselves as failures
nervous about money but being downrightbecause they had to do so called menial work to
panicked. Her fear was real. She wasn't even suresurvive?" Sandy carefully considered what I said
how she was going to cover her rent in January.and decided that she would adopt the same
Sandy is a new real estate agent and had plannedattitude. Further she decided that this meant she
to have some escrows to get her through thereally was successful because she was committed
holidays which never materialized. When Ito success. She was willing to do whatever it
questioned her on marketing strategies she said,took to succeed in her chosen career.
"I really think I'm doing everything I can do."Look for immediate feedback:
The voice of fear:When our session ended, Sandy was looking quite
When we dialogued with the nervous, scared partpleased with herself and I knew she was on the
of her, we found out some useful information.right track. What I wasn't expecting was
Basically this was a very practical part of her. Itimmediate feedback. She called me about 10
wanted bottom line results. Nothing vague wouldminutes after the session, and very excitedly told
do. It said loud and clear, "Show me the money!"me, "I did it, I called my restaurant connections
Now Sandy had something valuable to workand I already have 3 jobs at 3 parties. They all
with-the only solution to calming down her fearsound like a blast! The last one is a masquerade
was to manifest money and do it quickly.party and I'm really looking forward to it."
She looked at me, stumped. "I'm using every realShe proved my point, you can always turn fear
estate strategy that I know and I'm gettinginto action. Furthermore, if you focus on what
desperate. " So I asked her what other skills,gives you joy, you'll find a way to get paid for
talents and abilities she had. "Well, I used to dowhat you love to do.
waitressing in the past." So I asked her about