| ign="center"> | | | | found to be effective, as many tend to continue |
| Step 1: Get people to sign in at the door | | | | to buy drinks throughout the night. If you get the |
| Once you get young people to sign in at the door, | | | | customers in at the right time, you can also |
| you get their email address, their name and their | | | | ensure that your venue will be THE venue for the |
| mobile number. You can legally use their mobile | | | | rest of the night. |
| numbers to send them relevant advertising and | | | | Step 4: Login to au |
| offers as they have in effect subscribed to them, | | | | Login to au, insert your offer, add your contacts, |
| by offering you their contact details. | | | | and off you go. You can send |
| Step 2: Transfer the data to a spreadsheet | | | | SMS to hundreds or thousands of relevant |
| Once you have this information on file, you can | | | | sources. You can get them to message you back |
| easilyexport it into a number of newsletter and | | | | to find out more. With au , you can grow your |
| bulk sms service. The best of these is . | | | | online database over time and store contacts. |
| Step 3: Create an offer | | | | Step 5: Simple tracking |
| Bulk SMS involves using clever tricks to track | | | | Ensure the bar tender or bouncer makes a note |
| return on investment. The best of which is giving | | | | of how many people got into the club or took |
| patrons a discount by showing the SMS at the | | | | advantage of the offer via SMS. Look at your |
| door, or a free drink or any other carrot which | | | | books and see whether the ROI is there. It will |
| can be dangled to get them back into the | | | | be. |
| premises. A free drink has often times been | | | | |